Traveling on business for the past week, I caught only bits and pieces of the Manti Te’o, Lance Armstrong news cycles–on airport and hotel TVs. Back home now, I’ve caught up and seen more than enough of these crisis communications interviews, attempts to save their reputations. I wrote about Lance here in October and I stand by my prescription for… Read more →
If you have any quiet time during the holidays, it’s a great opportunity to begin managing your online reputation. I wrote a guest post for a popular PR/Marketing blog called SpinSucks. I offer five tips for you to use to begin managing your social media and online reputation in time for the New Year. You can read the post here…. Read more →
Note: We don’t do political commentary here. I wrote this post this morning to see if I could channel my anger and sadness about this horrible school shooting into something constructive. Every leader of people, no matter how small the group, should listen and learn: President Obama’s weekly address this morning focused on the tragic shootings in Newtown, CT. In… Read more →
UPDATE: Since this first presentation at OSU last year, John has been asked to speak on college campuses throughout the country. To book John to speak on your campus or to ask a question, visit us at School of Rep or join the discussion on Facebook/School of Rep page. My presentation to Ohio State University students on Tuesday… Read more →
Lance Armstrong has lost the fight to save his reputation from a decade of doping charges. Now, the question is, how can Armstrong save his personal brand? Before we lay out the steps for his revival, let’s quickly review. During the past decade and a half Armstrong has: Built a legendary personal brand by overcoming cancer and winning seven Tour… Read more →
“The face is an enormously rich source of information about emotions,” wrote Malcolm Gladwell in Blink about the science of facial coding. By reading facial expressions experts can describe the underlying, hidden emotions. In this exclusive video interview with Reputation Group, international Facial Coding expert Dan Hill analyzes a series of expressions of Mitt Romney and Barack Obama during their… Read more →
Last week I was doing crisis media training for a large organization that serves a vulnerable population here in the Midwest. Working with their senior leaders and regional directors, we employed initial surprise interviews and worked through messaging and scenarios. They’re a passionate, committed group of people who serve their clients well. We help people like them to tell their… Read more →
George Zimmerman, the defendant in the controversial Florida Trayvon Martin murder case, has a legal team applying a new and sophisticated strategy to his defense: a social media campaign. This is a game changer. The campaign includes a just-launched website gzlegalcase.com, Twitter feed @gzlegalcase and Facebook page. The site gives this rationale for the campaign: “First, we contend that social… Read more →
By John Millen EDITOR’S UPDATE: (9/29/12) In an open letter yesterday, Apple CEO Tim Cook apologized for the large-scale technical failures of the mapping system introduced with its new iPhone. This illustrates Apple’s difficult reputation issues outlined here: Fortune’s list of the World’s 50 Most Admired Companies is out and it may be no surprise, but Apple (APPL) is… Read more →
EDITOR’S UPDATE: Since this story was published, Gretzky’s daughter reopened her Twitter account, seeming to answer our question: kind of a PR move. She followed the advice at the end of this post. Gone are most racy photos, instead family and Elmo are featured. Well…OK. In crisis communications we often have to make quick decisions about whether to take… Read more →
